Search engine giant Google is expanding its commitment to the booming shopping discount market, with a buyout of Dealmap. Rival LivingSocial also announced that it is expanding into the Asian market.
The Dealmap, an aggregator of shopping deals, revealed that it has been acquired by Google for an undisclosed amount. The acquisition of the company could help Google grow its presence in the US market, which it entered in June with Google Offers.
Dealmap brings together deals, discounts and coupons from a variety of sources and plots them on a map. Besides offering this information through its website and email, Dealmap offers apps for Android, iPhone and iPad. It claims over 2 million users.
"We are impressed with what The Dealmap team has accomplished and excited to welcome them to Google," Google said. "We've been thrilled with the early success of our commerce offerings, and we think they can help us build even better products and services for consumers and merchants," it added.
Dealmap said it would continue to support its core products and partner services. It has however ceased accepting new deals from users and businesses on its website or mobile apps, and redirects interested business owners to submit deals to Google Offers.
"As we're ready to share more about integration and transition plans, we'll update our partners and consumers on progress and any news," Dealmap said.
Google started testing Google Offers in June this year. Its answer to Groupon now extends to several major US cities, while Google executives have not confirmed whether the service is scheduled to make the jump to Europe.
LivingSocial a specialist in daily deals and other discount schemes, is meanwhile expanding in Asia. It said on Monday that it had signed a definitive agreement to acquire TicketMonster, a social commerce website in South Korea that offers daily and instant deals, travel packages and events to more than 2 million members in Korea and Malaysia.
LivingSocial already operates in 23 countries, including in the Philippines, Thailand, and Indonesia where it also made acquisitions.