British Airways has tried to grab the headlines for the right reason by beating the competition to become the first airline to introduce an application for the new Apple iPhone 3G which will be on sale tomorrow (11 July).
Two BA developers, Andy Qua and Justin Davis, took advantage of Apple’s openeess around the iPhone and created an application which allows customers to access real-time arrival and departure information, view the BA timetable and book flights.
"When it was demonstrated to the BA Innovations team, it was immediately taken onboard for full commercial development, " said Paul Coby, CIO British Airways, BA
“The iPhone is revolutionising mobile communications and allows us to provide instant access to arrivals and departures information which will enhance the experience of travelling with BA."
Coby added, "We're always seeking to improve the service our customers enjoy by the smart use of innovative technology and the iPhone is a fantastic way to achieve this."