Ferrari signs Indian outsourcer for F1

Ferrari will be sponsored by India's largest outsourcer Tata Consultancy Services (TCS) in the 2009 Formula One season.

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Ferrari will be sponsored by India's largest outsourcer Tata Consultancy Services (TCS) in the 2009 Formula One season.

TCS said today (18 December) that it had entered into an agreement with Ferrari for an "enhanced technology and marketing partnership".

TCS has been a technology partner of Ferrari at the Formula One since 2005. Details will be announced shortly, TCS said.

Indian outsourcers are aiming at building global brands similar to those of larger competitors like IBM and Accenture. Satyam, is sponsoring the 2010 World Cup, but this is the first time an Indian outsourcer will have its logo on display in a high-profile motoring event.

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