Fashion franchise looks to retail platform to manage expansion

Paul & Joe London, the franchise for the Paul & Joe brand, has selected Eurostop’s retail management systems to support its planned expansion across London.

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Paul & Joe London, the franchise for the Paul & Joe brand, has selected Eurostop’s retail management systems to support its planned expansion across London.

The high-fashion retailer currently has four stores in Ledbury Road, Brompton Road, Sloane Street and Covent Garden, and is to open three stores by the end of the year, with more following in 2008.

Paul & Joe London will be installing Eurostop’s WinRMIS at its head office to manage stock and coordinate sales and merchandise data from the stores. WinPOS will be installed in each shop, giving staff access to the latest stock positions and customer loyalty data.

Claire Brake, general manager at Paul & Joe London, said: “We needed a new system to support our aggressive expansion plans. We were impressed by Eurostop’s deep understanding of the retail fashion industry and the broad array of functionality within the product.”

Phillip Moylan of Eurostop said the platform was designed to automate as many processes as possible and provide as much functionality as possible – “allowing our customers to pick and chose the features that best support their business.”

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