Digital chief at Morrisons' online subsidiary Kiddicare quits

Morrisons has confirmed that Simon Harrow, the head of digital development at its online baby goods arm Kiddicare, has quit.

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Morrisons has confirmed that Simon Harrow, the head of digital development at its online baby goods arm Kiddicare, has quit.

The supermarket refused to provide any further information about his departure.

Harrow’s resignation comes as loss-making Morrisons revealed plans to sell off Kiddicare, which it acquired in 2011 as its first foray into online retail.

It had planned to use Kiddicare’s technology and management expertise as the basis for its own online food offer, which launched in January. However, it decided to launch its online food operation through Ocado rather than using the Kiddicare infrastructure.

Harrow’s departure follows that of George Dymond, who left his role as head of operations for Morrisons’ online grocery service just weeks after joining the company.

He arrived at Morrisons in January to help launch the online groceries service, but reportedly left because his role did not meet expectations.

In its preliminary full-year results, Morrisons said that Kiddicare was not performing well financially, and that the business no longer fit with its strategy.
It plans to sell Kiddicare in 2014.

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