Dell to launch luxury Adamo laptop 'today'

Dell's much-hyped Adamo laptop - touted as a potential MacBook Air killer - will finally be launched today, according to reports.

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Dell's much-hyped Adamo laptop - touted as a potential MacBook Air killer - will finally be launched today, according to reports.

Adamo, which Dell describes as a 'luxury laptop' has a light and ultra-slim design that makes it easy to hold with a few fingers. It measures 0.65in (16.39mm) at its thinnest point, and weighs around 4 pounds (1.8kg), with a 13.4in screen.

With prices starting at around $2,000 (£1,400) in the US, it is not targeted at normal buyers, said John New, senior product marketing manager at Dell.

"It's for an affluent crowd, and somebody who's fashion forward, style conscious who wants to project an image of success and style. They probably have a fine watch, and nice, name-brand accessories, and we want this to be one of them," he said.

The laptop uses new technologies that could make it a speedy machine - it runs on an ultra-low power Intel processor, supports DDR3 memory and includes SSD storage. A battery built inside the laptop provides about four to five hours of run time per charge.

Speculation around Adamo heated up late last year when observers suggested Dell was building a laptop as a response to Apple's MacBook Air. The rumour was confirmed when the laptop was shown to the press at the Consumer Electronics Show in January. Dell did not reveal its specifications at the time, saying Adamo was being shown to squash impending rumours about its existence.

Adamo is heavier and may be bigger than the MacBook Air, but it provides Dell an entrance into the ultraportable market to compete with offerings that include HP's Voodoo Envy. Dell could particularly face an uphill battle against Apple, which has a leg up with impressive designs and a loyal customer base that allows it to charge a premium for products.

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