The fundraising arm of Great Ormond Street Hospital has turned to a data profiling tool to enable it to interrogate and standardise data immediately it is collected for its 'Raisers Edge' database.
Great Ormond Street Hospital Children's Charity is using Dataflux dfPower Studio from DataFlux to enable its fundraisers to improve the quality of records on the donor database, which should transform communications with donors by giving a clearer picture of each donor.
The charity's specialist donations database contains 3.5m financial records hold on over 500,00 donor individuals and businesses that support the specialist children's hospital.
It will use dfPower Profile, a component of the dfPower Studio suite, to investigate data held on donors by geographic and socio-economic categorisation, enabling it to target fundraising in areas where it has a low penetration currently.
"IT plays a vital role in underpinning our operations," said Matt Forrest, head of community fundraising for the charity. "We are already seeing how [the database] will help us build long-term relationships and understand where we can unlock further funding."
Great Ormond Street Hospital Children's Charity secured over £26m for the hospital in 2006 to help fund a £19.4m redevelopment programme.
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