One in three mid-sized UK businesses does not have a disaster recovery plan for its website, despite the growing importance of e-commerce, new research has revealed.
The survey of 100 IT directors from mid-sized companies found that nearly three-quarters (73%) of the firms did business through their website, but just 33% had a disaster recovery plan in place to cope with threats such as viruses, denial of service attacks or unpredicted traffic spikes.
Of those firms that had put a plan in place, only 38% tested it more than once a year, the survey carried out by re
search company Vanson Bourne for website hosting firm NetBenefit found.
The research also found that nearly two-thirds of the companies surveyed could be underestimating the effect of website downtime, with 64% of respondents anticipating no damage or only “slight” damage to their business if their website remained out of action for a whole day.
Jonathan Robinson, chief operating officer at NetBenefit, said: “We know that the number of mid-market companies now using the internet as a business channel continues to grow, but we have been very surprised by the lack of disaster recovery planning taking place.”
He added: “Research shows that more than one in four customers are likely to move to a competitor if a website is down for any reason. For many mid-sized companies this would not only damage customer-loyalty but also mean significant lost revenue.”