Virgin Media Business has been launched with Virgin boss Richard Branson trashing the brand on which the business is based, the NTL-Telewest network.
The announcement of the launch of the Virgin Media Business band comes three years after the launch of the consumer brand and follows a major turn round exercise.
At a media event to launch the brand, Virgin said its business proposition would benefit from Virgin Media's multi-billion pound investment in High speed networks, while the business brand would benefit from a “hallo effect” of the Virgin label.
The company is targeting the public sector, UK-wide organisation and SMEs, in an increasingly competitive market.
Orange, for example, today responded to the launch of Virgin Media Business by announcing the launch of, Total resource, a managed service for large enterprises.
Property services company King Sturge trialled the Orange product in a bid to reduce costs for its internal IT team, which was managing 1,500 mobile devices, including BlackBerry® and other smartphones and data cards, across more than 1,300 UK-based staff.
David Morris, Head of IT for King Sturge, said “By freeing up my team and handing the reins over to Orange, we estimate that we will see cost savings of between £60,000 and £100,000 in the first year. My team can now fully concentrate on their core roles.”
Virgin meanwhile is setting itself up as the main alternative to BT, and may even offer wholesale network services.
Mark Heraghty, managing director of Virgin Media Business, said: “Our main goal is to grow the company, but we can only do that if the market likes what it sees. We’ve got to be better than anyone else.”
Heraghty highlighted the company’s experience of providing “cutting-edge” networks to councils, for example in a £90m contract with the Hampshire and Isle of Wight Partnership (HIOW) and in providing resilient infrastructure to 60 percent of police forces in the country.
To meet its expansion plans, Virgin Media Business will focus on a number of core technologies, including expanding its Ethernet portfolio, which already offers everything from simple point-to-point Ethernet circuits for the Metropolitan area through to national point-to-point and point-to-multipoint Ethernet services as well as any-to-any Ethernet VPNs.
It is also promising an enhanced customer portal offering better fault and order management, online billing and performance management and, ultimately, customer self-provisioning.