The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that UK online sales are back on track following a poor end to the half year.
The index shows annual growth of 14 percent in July. The Index grew three percent compared to the previous month, which is a stark contrast to the five percent decrease experienced between May and June.
An estimated £8.1 billion was spent online, a significant increase on the £7.1 billion spent during the same period last year.
Adding to recent evidence of consumer confidence in the economy, the travel sector recorded its strongest July performance since 2010 - 13 percent growth year-on-year. This also follows four consecutive months of single-digit annual growth, averaging at just five percent.
This return to growth in "big-ticket items" was also seen in the electrical sector which, following a year-on-year increase of just seven percent in June, shot up to a significant 19 percent in July, shaking off a post-World Cup slump.
Another sector that recorded impressive growth last month was the home and garden sector, which recovered from its unspectacular 8 percent growth in June, to a very solid 17 percent in July. This was no doubt helped by the warm weather - the driest July since 2006.
Tina Spooner, chief information officer at IMRG, said, “With the July Index performance back to solid double-digit growth, it appears the disappointing results in June were merely a blip.
“It is evident that consumers are now spending more money online, and the increase in high-ticket purchases including electrical items, furniture and holidays, indicates that consumer confidence is certainly increasing."
He said: "The UK online retail industry is, once again, performing close to our growth forecast and we are still on track to see in excess of £100 billion spent online for the first time this year.”
The IMRG Capgemini Index, which was started in April 2000, tracks online sales across over 100 leading retailers.