BBC News Online’s mobile traffic hits 45%

BBC News Online reached a traffic milestone yesterday with nearly half of its traffic coming via mobile devices.

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BBC News Online reached a traffic milestone yesterday with nearly half of its traffic coming via mobile devices.

BBC News has been putting effort into building its mobile traffic after reporting in December that for the first time, more people were accessing its online services on mobile devices than on desktops.

The corporation’s assistant editor of social news, Mark Frankel, revealed the stat in a message on Twitter this morning: “45 percent of audience came to BBC News ONline via mobile yesterday. A big day.”

At the same time, total desktop traffic also fell, he said.

BBC News has been trialling new digital products to drive mobile traffic. In January it launched 15-second news videos - called Instafax - that are viewable on Instagram. The product name is a reference to the BBC’s teletext Ceefax service that ended in 2012.

The BBC is not a pioneer in this field, however. NowThis News, which is partly owned by NBCUniversal, has been producing news videos of up to 30 seconds for social media sites since 2012.

Meanwhile, NewsWhip, a technology that tracks what news content is shared via Twitter, showed that in its rank of the most-tweeted sites of July 2014, the BBC was top of the league table with 3.6 million tweets. 

In the latest statistics released by the BBC, after 26 December, almost three million people were viewing its catch-up service iPlayer on their tablets each day, ahead of laptops and desktops.

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