Apple breaks record, selling 3 million iPads in a weekend

Analysts expect Apple will sell fewer iPads this quarter than 2011's fourth-quarter record of 15.4 million, but more than the same period a year ago.

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Apple has announced that it managed to sell three million new iPads in three days. 

The firm said it has had the best launch out of its three iPads with the third generation. The new iPad launched on Friday at 8am means Apple has sold the equivalent of one million per day.

Philip Schiller, senior vice president of worldwide marketing at Apple said, "The new iPad is a blockbuster with three million sold?the strongest iPad launch yet. Customers are loving the incredible new features of iPad, including the stunning Retina display, and we can't wait to get it into the hands of even more customers around the world this Friday."

The iPad is available in more than 10 countries with 24 more to be added this Friday including Austria, Italy, New Zealand and Spain. It comes with a 2048 x 1536 Retina display, an A5X processor with quad-core graphics and improved cameras. The tablet still starts at £399 in the UK.

Analysts expect Apple will sell fewer iPads this quarter than 2011's fourth-quarter record of 15.4 million, but more than the same period a year ago.

Brian Marshall of International Strategy & Investment Group (ISI), for example, has set his iPad target at 11.25 million for this quarter, or a 140 percent increase over the first quarter of 2011, when Apple sold 4.7 million tablets, including a smattering of the then-new iPad 2.

Shipping delays for the new iPad remain at two to three weeks, an interval that first showed up on Apple's online store March 11, just days after the company started taking pre-orders.


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