Google is introducing a credit card for UK businesses to pay for spending on advertising through its AdWords programme, the company announced yesterday.
The expansion of the credit card programme follows a pilot with over 1,400 businesses in the US. In a survey conducted after the pilot was launched, 74% of respondents said they use the AdWords Business Credit card as their primary form of AdWords payment, Google vice president and treasurer Brent Callinicos said.
The move by Google to offer credit to advertisers appears to be in line with the financing schemes some IT companies offer customers for large IT purchases through their financing arms, helping increase their business.
The focus of the Google programme is on small and medium-size businesses to give them more flexibility and extra credit, Callinicos said.
The company started inviting businesses in the UK to join the programme from yesterday, and will also extend more invitations to the programme this month in the US.
On its UK site Google said that not all businesses could apply. "Eligible customers will receive an invitation with a personalised application ID," it added.
Google has tied with Barclaycard, part of the Barclays group, in the UK and Comenity Capital Bank in the US to issue the cards which are both from MasterCard. The cards will not have annual fees, and they will both have "an ample credit limit" for AdWords, Google said. The company has provided a summary of the features of the card including charges in the UK.
The AdWords Business Credit card can however be used only for AdWords advertising purchases. Merchants will receive information of their credit limit in a package welcoming them to the program. In the UK the minimum credit limit is £500 with the maximum credit limit varying.