Adobe has released a preview version of a new application, called Adobe Edge, designed for assembling dynamic Web content using HTML5 and related open Web standards.
"This is a motion and interactive tool for designers who want to build interactive Web content using Web standards," said Adobe Group Product Manager Devin Fernandez.
Traditionally, Web designers have used Adobe Flash, or a competitor such as Microsoft Silverlight, to add snazzy animated and interactive content to Web pages, in the form of introductory splash screen pages, interactive charts, short videos or banner advertisements.
Adobe estimates that 99 percent of all desktop computers possess the player needed to run Flash files.
Also not helping Adobe's fortunes any has been Apple, whose CEO, Steve Jobs, has criticized Flash in the past for being too buggy, urging developers to move to HTML5 instead.
"More workloads that were previously reserved for Flash are now being done with Web standards," Fernandez admitted. "We see that as a huge opportunity for the company, to help people take advantage of HTML5."
"Adobe has shown that it can pivot nicely to new trends. It shows that they can remain the premier tools vendor no matter what the technology inside is," said IDC applications development analyst Al Hilwa.
Adobe does not expect that Edge will supplant Flash entirely, at least not in the near future. "Flash technology will remain a key component for specific use cases, such as high-end video or gaming," Fernandez said. "We definitely see HTML5 and Flash continuing to co-exist, and so we'll continue to work on solutions for both at Adobe. Users will decide what technology they will use."
The preview edition is available as a free download. Adobe expects to release the final commercial version sometime in 2012, Fernandez said. Versions will be available for both Microsoft Windows and Apple Macintosh computers.