More than three quarters of people believe creativity is key to driving economic growth, but a massive 80% feel that there is increasing pressure to be more productive rather than creative, according to a survey published by Adobe.
While 51% revealed that they are expected to think creatively at work, only 35% of those surveyed feel they are living up to their creative potential.
According to Adobe's survey, UK staff are meeting a number of challenges to being creative. Almost half of those surveyed (46%) say that they don't have enough time to be creative. Some are encouraged not to take risks, with 69% saying that risk aversion stifles their creativity. Another factor is lack of money - 42% say that they cannot afford to be creative.
Other factors negatively affecting creativity in the UK are self-doubt, with 31% feeling they lack the confidence to be truly creative. The education system is blamed by 61% of respondents who feel that creativity is 'stifled' by the current education system. Despite this, 66% of the people surveyed feel that the younger generation are more creative than those over 35.
However, there is some positive news, 53% said that technology inspires them to create and gives them the tools they need to express their ideas.
A total of 1,000 adults, 18 years or older were questioned online.
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