Whirlpool deploys Google Apps to ‘break down geographical barriers’

Home appliance manufacturer Whirlpool has moved its 68,000 workforce to Google Apps in a bid to “break down geographical barriers” and increase the pace of innovation within the company.

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Home appliance manufacturer Whirlpool has moved its 68,000 workforce to Google Apps in a bid to “break down geographical barriers” and increase the pace of innovation within the company.

Whirlpool has 66 manufacturing and technology research centres globally, and its CIO, Mike Heim, claims that Google Apps will allow the company to unleash its talent “without a lot of IT support”.

He said: “One of the challenges we face is the need to innovate faster. We believe Google Apps is critical to helping us do that – to collapse geography and take the best of the global ideas and apply them locally.

“Google Apps is a simple solution in many ways, but the features are actually very sophisticated, enabling us to surround our business process with the right tools to connect people.”

Heim added: “The move to Google Apps isn’t just a change in IT strategy, it’s a shift in our company culture. We need to think, share, and move faster to bring our products to the marketplace.”

Whirlpool hopes that Google Apps will allow its employees to work quickly, with each other and with the company’s customers, no matter the location.

“We want to move to where the consumer is headed, not where they are today. This isn't always easy because we operate across so many locations internationally,” said Heim.

“I believe that our future success depends on our ability to build strong relationships and share and work together across the team. We spend lots of time building trust and sharing, so we can stay true to our mission.”

He added: “We believe Google Apps is helping us break down our geographical barriers and work together quickly, from anywhere.”