Vodafone is to reduce its own CO2 emissions by 50 percent by 2020, and will help users lessen their burden on the environment.
"This is the right decision for a responsible business to take. It is good for the environment but also makes sense for the business," said CEO Arun Sarin in a statement on 21 April.
The starting point for measurements will be the company's emissions during 2006/2007, which totalled 1.23 million tons. Currently, Vodafone's network accounts for 80 percent of its emissions, so improving energy efficiency here is a top priority.
It also plans to introduce solar-powered phone chargers for Vodafone-branded handsets to help users limit their own emissions.
Vodafone has also reviewed other ways to lower CO2 emissions, including carbon-offsetting, but came to the conclusion that direct cuts are is the best alternative.
At the same time the mobile operator encourages others to take similar action, and it isn't alone -- last week Taiwan Mobile announced it had adopted 10,000 trees.