Sports car maker Morgan wheels in IFS ERP system

British sports car maker Morgan has chosen a new ERP platform to help improve its operations.


British sports car maker Morgan has chosen a new ERP platform to help improve its operations.

Based in Malvern, Morgan is one of the oldest automotive brands in the world. The 105-year-old company will implement IFS Applications as a flexible ERP solution to replace an old Sage 500 system.

The move will enable Morgan to improve customer service through streamlining its manufacturing processes, said the car maker. The company started an 18-month implementation programme last month, which will enable all departments within the business to access the ERP system, including R&D, the customer service centre, sales and production.

Following the initial rollout, Morgan plans to introduce IFS Applications to its global dealer network, replacing unnecessary manual processes with fast, direct orders.

IFS Applications will see Morgan move from siloed, paper-based planning to a "more dynamic way of tracking business processes", it said. This will include managing production timescales and costs when building new vehicles, as well as improving the processing of customer and sales calls.

IFS Applications will also link Morgan’s 10 separate databases together for the first time, providing employees with a simple way of analysing business data in order to make more informed decisions.

In addition, the new system will enable Morgan to track project costs more accurately. As an example, the company expects to save 40 hours a week by not having to manually analyse timesheet data.

Morgan said it was initially just looking for a new ERP system for its Aero Racing division, but it decided to implement IFS across the entire business due to the "capabilities and flexibility of the system".

Graham Chapman, technology director at Morgan Motor Company, said: “Having robust technology in place will help us remove inefficiencies, so we can continue to evolve as a business and deliver a quality service to our customers.

“With IFS, we have the ability to use the software to run multiple streams and business units across the group, ensuring they communicate with each other effectively."