SAP bolsters Business ByDesign partner network

SAP has expanded its Business ByDesign partner network into the UK with the introduction of five new partners.


SAP has expanded its Business ByDesign partner network into the UK with the introduction of six new partners.

The new UK partners are itelligence, WNL Ltd, Edson Consulting’s Business by the Cloud, G3 Global, Broadgate Infonet and Sapphire Systems. Collectively, they provide services to a range of sectors and areas in the UK.

The expansion is part of the company’s goal to develop an ecosystem where its partners play the larger role in developing and supporting the on-demand, cloud version of its enterprise resource planning [ERP]system. Business ByDesign is aimed at the SME market.

“In five years from now, 20 percent of Business ByDesign code will come from SAP. Eighty percent will come from our partners,” said Rainer Zinow, senior vice-president of Business ByDesign at SAP.

SAP said that it has built “open” applications especially to allow partners to adapt them to customers’ individual requirements, and the German company believes that customers may choose to work with a UK partner in order to have access to local support.

For example, AngelNews is a news service provider for the investment market that initially bought the Business ByDesign product directly from SAP, and is currently looking at working with a partner to integrate more of the suite’s components to its existing deployment.

Prior to the SAP implementation, which took four weeks before it recently went live, AngelNews did not have a CRM system in place. Founder Modwenna Rees-Mogg said she chose the system for her seven-person company based on recommendations from friends.

“We wanted something that was on demand, so that we didn’t have high IT costs, and the CRM Starter Pack was perfect for us because although we only wanted to start with CRM, we do have the intention and option of using more of the SAP Business ByDesign suite moving forward,” said Rees-Mogg.

“We are currently looking to utilise both the project management and finance capabilities.”

Rees-Mogg said that the scalability of the system and being able to access the software through the cloud were also appealing.

“I can have a few people or 100 people and they don’t have to be in the same office. I don’t need to see them but I can see what they’re doing,” she said.

She also expects the system to help save the business money.

“Before, we were living on spreadsheets,” Rees-Mogg said. “It saves me a lot of money. We will spend £15,000 or £20,000 a year instead of £40,000 or £50,000 on the salaries of two or three admin staff pushing paper around.”

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