“Our whole approach is to give database customers, not bleeding edge functionality such as Oracle, but to deliver most of the functionality that they would normally use, at a much lower price,” he added.
“The market is demanding change, and people don’t want to pay the price (of Oracle),” says Dan Sloshberg, EnterpriseDB’s EMEA marketing manager. “On average, the figures we use (from the Sony experience) is that we can save people 80% by moving to EnterpriseDB.”
Meanwhile, Oracle has dabbled in the open source database market after it acquired Sleepycat and InnoDB. It even tried, but failed, to acquire MySQL. Bale thinks that Oracle was just trying to protect their market with these deals.
“Oracle is a commercial company and have been successful by understanding the market and responding to it,” he says. “If part of that strategy is to invest in new companies, it will do that.”
“Oracle is a marvellous marketing company, backed up by technology that works,” says Bale. “However in reality they talk about open, but keep people locked into the Oracle environment to secure their business.”
Bale was complimentary about some of the new functionality in Oracle 11G. “I think the provision of quality compression techniques is good,” he admitted, before pointing out that EnterpriseDB is also doing that. “But Oracle is the only one making a virtue out it, and to call it green is a little tenuous.”
“However, it is a sensible thing to do in the technology space,” Bale adds. “To cope with ever increasing amounts of data, it is sensible to provide better compression techniques.”
“Oracle are the masters of marketing,” proclaims Bale. “Clearly, our whole opportunity comes as the market is saying to us it is fed up with the high price and lock-in that Oracle represents.”
“Our customers welcome a chance to move (from Oracle),” Bale adds. “The reason we are able to do that, is that PostgreSQL is truly an enterprise class database and the things we do to it, make it even more relevant to the enterprise.”