Nine hot technology startups to watch in 2012

Nine networking and IT startups that could hit the big-time in 2012.


While there are sure to be a lot of new networking and IT companies that emerge in 2012, these nine stood out to us for their potential to deliver game-changing innovations in a wide array of fields, including cloud computing, enterprise search and mobile application development.


CloudBees CEO and founder Sacha Labourey has a dark secret: He used to think cloud computing wasn't all that interesting.

That's because, in addition to being one of the most overused buzzwords in the history of tech, cloud computing used to be consigned to the sphere of hardware. But once he saw that cloud computing could also be applied to middleware, he started to get excited.

"It took me a bit of time to realise what the power of the cloud could be," says Labourey, who used to work as a co-general manager for Red Hat's middleware division. "The hardware layer was a necessary evil, but the real value of the cloud came from what you could get on top and what you could get from next generation middleware."

And so Labourey, now a full convert to the power of the cloud, founded CloudBees in 2010 to provide a platform as a service for cloud application developers that would cover them for the entire life cycle of their application, from building code to testing code to testing out different user interfaces. Or put another way, CloudBees takes away a lot of the extra work that cloud app developers typically do when designing applications.

"A developer would typically need a bunch of tools, such as servers they'd need to install their code, tools to build the code and to do UI testing to ensure the app will run on PCs, Macs, Firefox, Internet Explorer, Chrome and so forth," says Labourey. "What we offer is a one stop shop where you can get all those services integrated so you can store your code, test your code and do web UI testing."

The overall goal of the company, he says, is to reduce friction between app developers and IT departments by giving IT a single platform to test out and maintain apps running on their networks. Basically, Labourey wants applications to be as little of a hassle to IT departments as possible.

"If we could have a big machine that could run all the workloads in the world, we'd be fine with that, but such a machine doesn't exist," he says. "Our job is to make it look like it's run on one big machine even if there isn't one."


Goshido's team has built what it claims is a unique cloud platform to help enterprise users better organise and deal with the email deluge and spend more time doing actual work. The platform essentially divides messages received into one of two different "concepts": Actions and updates.

For example, let's say you're a tech journalist and you receive an email from your boss assigning you a project to write about hot new startups to watch in 2012. This initial email will be designated an "action" by Goshido, while all follow up emails between you and your editor will be placed into the "updates" folder.

So instead of getting all the emails bunched up on the same screen, they are neatly sorted to make it easier to find all the projects you're working on in a timely manner. Users can also prioritise certain actions in their inboxes by assigning them dates for when they're supposed to be completed, and then placing them into folders to let you know what actions are due on a given day and which actions are dubbed the most urgent.

Additionally, you can add people you email frequently to a folder where their messages can easily be accessed. This is useful because it means you'll be able to find all of the emails that your editor has sent you on a given day updating you on assignments without wading through the thousands of emails sent from public relations firms pitching you their products.

"Our purpose is to help people cut through the clutter and help teams focus on the things that really matter," explains CEO Tom Brennan. "Right now you're spending too much time dealing with unanswered emails, voicemails and sitting through meeting after meeting that seems like nothing more than an excuse to talk about the next meeting."

The company charges per user per month, and Goshido offers consulting, service and support as well. Goshido has also teamed with other software companies, including Jive Software.


Chris Williams knows you'll think he's crazy when he tells you that Infinetics can help your data centre reach its theoretical maximum performance. But that's the Infinetics chief strategist's story and he's sticking with it.

"I tell people when I talk to them about Infinetics that they're going to hear outrageous statements that will make them think I'm either insane or a liar," he says. "But the fact is we have a software system that operators can use to make their networks work three to five times better."

Infinetics says that its software has three primary components: "wiring manager, distributed packet forwarding logic and a central system that manages security and quality of service policies."

The wiring manager is the key, because it uses Infinetics' patented mathematical formula to construct a physical network that can drastically limit the tradeoffs networks typically make between cost, bandwidth and latency. The result, says Infinetics Chief Marketing Officer Anthony Antonuccio, is a network architecture that performs right up to its physical limitations.

"There's three main variables an IT guy has to deal with: how much throughput you require, what kind of latency are you willing to live with and what cost do you have budgeted," he says. "We provide the best possible scenarios given those three choices that a data centre has to make."

The company has spent the last year pitching its software to switch vendors such as Arista Networks, IBM and HP, with the goal of having one of them adopt the software for use in its products. The company provided the prospective partners with testing suites to help them verify Infinetics' admittedly lofty claims for themselves. Antonuccio says that the company will make a strategic announcement "in a short period of time" regarding a partner.

"Our business model is to be an enabler," he says. "Our goal is to be incorporated by a switch vendor."


15 years ago, your company had to invest a good deal of money designing some fancy new contraption called a "website". But nowadays having a top-notch website isn't enough: You've got to have mobile presence as well.

Mobiquity, founded in April 2011 by consulting and e-business veteran Bill Seibel, helps businesses develop, design and implement mobile strategies that will make them relevant to users who spend less time on personal computers and more time on tablets and smartphones. And that doesn't just mean helping your company develop a smartphone app either, as Seibel says he wants to help companies really make mobile an integral part of how they interact with their customers.

"Any new mobile solution that's going to transform your business process has to include near-field communications, sensors and all these things that didn't exist before," he says. "We're focused on creating an impactful experience, since a majority of apps don't get used two or three days after being downloaded."

Most of Mobquity's revenue comes from designing, building and deploying mobile applications and services for companies, although the company does do some straight-up consulting work as well. Weight Watchers Senior Vice President of Engineering Mike Laginestra says that Mobiquity helped his company design and implement a mobile application that enables clients to keep track of the calories they're consuming and make smarter food choices regardless of where they are. Among other things, the app has a barcode scanner that gives users nutritional information on food they're thinking about buying in the grocery store.

"Our objective for our mobile program is to be ubiquitous for our customers," says Laginestra. "We want to be with them in the kitchen, in the grocery store and in restaurants... Mobiquity has helped us a lot with checking out different versions of our apps before they go up on app markets."

Mobiquity lists work it has done for clients running on iOS, Android, BlackBerry and web platforms.

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