La prairie, the luxury Swiss beauty brand, has adopted a new cloud-based e-commerce platform to aid its global growth.
The company recently launched new websites for the US, Australian and UK markets using the Demandware Commerce platform, and plans to use it to launch eight additional e-commerce sites by 2016.
La prairie offers a collection of skincare, colour and fragrance products at more than 4,600 locations across 90 countries.
Prior to using Demandware, la prairie was using a combination of hosted and on-premise platforms that "were not agile enough" to support the company’s brand and growth strategy, said la prairie. It switched to Demandware’s cloud solution because "it provides a robust, scalable platform for global commerce" that enables "fast times to markets across multiple sites and geographies".
Renee Tavoularis, vice president for global e-commerce and digital marketing at la prairie, said, “What we call the ‘la prairie world’ is a luxury experience that offers exquisite attention to detail in product creation and appearance. With Demandware, we are able to extend this brand experience to our digital presence on a global scale, effectively reaching our always-connected consumer wherever she is.”
La prairie is using Demandware to deliver "immersive brand experiences" on its websites, such as its “Your Skincare Advisor,” an interactive tool that guides customers through a personalised skincare consultation.