CIOs and other IT leaders struggling with recognition from the board should consider spearheading an energy reduction strategy which can save money and win hearts at the same time.
Speaking at this year's Green CIO conference in Sydney, a panel of CIOs and industry thought leaders argued the case for having an environmentally sustainable IT strategy.
CIO at ACT-based energy company ActewAGL, Carsten Larsen, said the green concept is coming to the forefront of people's minds and IT staff want to be part of the solution, not part of the problem.
"Power prices will double so CEOs will become more aware of [green] economics and CIOs will be asked to drive down costs in datacentres," Larsen said.
ActewAGL's green strategy includes virtualisation, moving power generation closer to datacentres to reduce transmission loss, and adopting CO2 cooling which could reduce electricity consumption by 75%.
Other changes involve using technology to reduce the amount of travel field workers must do, reducing the size of company vehicles, and deploying 400,000 "smart meters" that relay information back to the datacentre.