There’s no denying the importance of delivering an excellent mobile experience. As the pace of technology quickens, delivery cycles approach zero-day releases, and mobile moments reign supreme more than ever so now is the time to invest in the right priorities.
The results from our 2015 DX Survey provided a vivid picture of digital experience technology organisations’ interesting insights. More specifically:
- Enterprises manage an average of 268 customer-facing websites. When you compare this to the number of websites on the Internet, it is no surprise. However, having too many cooks in the kitchen is, so to speak. Many large enterprises we’ve spoken with have stated they have as many as 10,000 content creators and users using their digital asset management system. Being able to manage the extensive portfolio and volume of content creators has been a challenge for DX organisations.
- Everyone wants to be mobile, but less than half actually are. If growing your digital presence and delivering first-class mobile experiences isn’t one of your top priorities, you’re about to bite the dust. Seventy-seven percent of firms surveyed stated mobile was a priority for them, but contrast that with the fact that only 38% have mobilised their pages. Firms have this vast gap between wanting to deliver mobile experiences and the honest reality of their digital presence. I would love to be the next Jimi Hendrix, but if I’m honest with myself — it’s not going to happen. I’ll stick with air guitar.
- Responsive web tops firms priorities, but less than half are prioritising it. The firms that are facing challenges in their move to be mobile are turning to responsive web design (RWD) techniques as an alternative path. Thirty-six percent of respondents declared they were implementing or in the process of implementing responsive web design. If done correctly, there are a number of measurable benefits to adopting RWD including faster development and higher performance. Fear not if that is not your plan. An overwhelming percentage responded that their mobile experiences are supported by hybrid and native mobile apps.
Our “The State of Digital Experience Delivery, 2015” report goes more in-depth with our survey results and includes data around organisational challenges, technical barriers to success, skills gaps, and recommendations on creating a strong business case to push your company to invest in the future of your digital experience delivery strategies. Read it here or add it to your reading list on the Forrester app for later. We’d love to hear your thoughts so leave a comment!
Posted by Dominique Whittaker
Digital Experience Mobile sites Responsive Web Design Web content management