Apple says it is greener

Apple has published an update as to its environmental activities, signed by chief executive Steve Jobs.

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Apple has published an update as to its environmental activities, signed by chief executive Steve Jobs.

The text of the update began:

"For the past several years, Apple has made a concerted effort to be more transparent about the steps we are taking to protect the environment and make our business more sustainable. In this environmental update, I’d like to inform you of our recent progress and introduce you to a groundbreaking system of reporting that we believe is unmatched in our industry."

The disclosure also contained sections detailing company progress in recycling, reducing its carbon footprint, and removing toxic chemicals from its products.

On that latter point - removal of toxic chemicals - Jobs noted: "I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal."

The open letter also offered links to a variety of specific reports, clarifying the company's position.

Jobs informed: "We’re approaching this issue at a product level because we think it’s the best way to help our customers make informed decisions about their own carbon footprint and how to reduce it. I encourage you to check out these new reports."

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