Virgin Media Business is to resell the Microsoft Lync unified messaging and video conferencing platform to companies to aid staff collaboration over its fibre network.
The hosted Virgin offering comes with no upfront investment and fees based on usage, enabling firms to move away from capex to potentially lower opex costs.
Duncan Higgins, director of products and marketing at Virgin Media Business, said: "The unified communications market is on the rise as businesses realise it can help them when dealing with numerous suppliers.
"Spinning fewer plates means they can concentrate on improving other areas of the business. Microsoft Lync is the ideal starting point on the path to achieving this.”
Ovum analyst Peter Hall said: “The move by Virgin Media Business to offer a hosted Microsoft Lync solution reflects the growing demand from enterprises in the UK for unified communications delivered as a managed cloud service."
Microsoft Lync is being offered by Virgin in partnership with Outsourcery as part of a unified communications package.