Google: embrace commoditised enterprise IT and prosper

IT departments that recognise and embrace the increasing commoditisation of collaboration and communication tools within the enterprise will benefit from more productive employees, according to a Google executive.

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IT departments that recognise and embrace the increasing commoditisation of collaboration and communication tools within the enterprise will benefit from more productive employees, according to a Google executive.

Google is focussing on providing organisations with enterprise tools that offer security and manageability for the IT department as well as the functionality desired by end users, said the company's vice-president for enterprise, Dave Giourard.

The degree to which IT departments will manage these easily accessible employee tools will certainly vary, however, in the end users will likely not have complete autonomy over their choice of software, said Giourard.

"But hopefully they'll have choices to have tools that are appealing to them and help them be more productive," he added.

Giourard said Google's presence in the enterprise and it is competition with Microsoft will continue to increase, ultimately expanding users' software choices. "In our view, having multiple vendors trying to solve problems coming from very different places in the end is better for customers and is better for end users."

He doesn't foresee Microsoft vacating their spot in the enterprise arena, but thinks there is definitely room for other vendors in that market. "And that's where we think our role will be.”

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