Daily Mail group continues to embrace digital to maintain strong profits

Daily Mail and General Trust (DMGT) has reinforced its commitment to digital by continuing its investment in a ‘summer school’ that brings together all its technology experts from across the group to share ideas.

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Daily Mail and General Trust (DMGT) has reinforced its commitment to digital by continuing its investment in a ‘summer school’ that brings together all its technology experts from across the group to share ideas.

In its 2013 Annual Report published today, the owner of MailOnline, the world’s most visited English language newspaper website, revealed that despite an eight percent fall in revenue to £1.9 billion last year, it had maintained a statutory pre-tax profit of £203 million. DMGT said that the “strong” financial performance demonstrated “its progress as an entrepreneurial, international and increasingly digital provider of high quality business information, news and entertainment to multiple audiences”.

“We have continued to expand our B2B operations, to accelerate the digital transition across the group, and to extend our global presence,” DMGT chief executive Martin Morgan said.

“The shift to digital consumption continues to create new content and distribution models. This requires DMGT to innovate ahead of the market, adapt to the increasing use of mobile devices and move operations to the cloud.”

According to ComputerworldUK’s sister publication CIO, 35 percent of DMGT’s infrastructure runs from the cloud. This includes corporate and outbound marketing emails, intranet, CRM, e-commerce, web publishing and distribution.

To enable the digital transition, DMGT said that it continues to run a technology summer school, which was launched in 2011 and encourages technologists around the company to come together to collaborate and hear talks from external experts and senior DMGT executives.

It also runs hackathons to bring together different groups of people from its businesses to collaborate on creative technical solutions.

In addition, the company said its Salesforce Chatter private social networking tool is a key channel for staff to share ideas and best practice.

DMGT also uses Salesforce software to track and tailor sales across its businesses. A contract with Salesforce and Cloudsense for CRM and the advertisement hub was one of the company’s significant strategic technology deals signed in the past year, as well as a deal with Cognizant for IT outsourcing and a data centre contract with Savvis.

Other primary technology platforms at the organisation include Atex publishing and Agresso ERP.

Verizon, Open Text and Microsoft make up the company’s primary technology suppliers.

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