Pollsters YouGov have reported increased sales and profits for the six months to 31 January as the internet market research company continues to expand. Pre-tax profits saw a 30 per cent rise and sales of its polling services rose by over 200 per cent.
In the six months to January 31, 2008 sales by YouGov increased to £18.8 million, up from £6.1 million in for the same period in 2007. Profits before tax rose by 30 per cent to £3 million. In a statement YouGov said the increase in sales was from organic growth of 43 per cent and the acquisitions of three other polling companies in 2007.
The Middle East is the most profitable region for the company as it taps into the fastest growing consumer region. Clients in the region include Unilever and PepsiCo.
YouGov said three acquisitions made last year have been “largely integrated and it is seeing the benefits of these transactions” in its core products, which include BrandIndex and Omnibus consumer research services. Political polling was reported to be just three per cent of revenues for YouGov in 2007.
In July 2007 the company acquired Psychonomics, a German market research company that specialises in the financial services, healthcare and insurance sectors. Acquisitions were also made in the US and Scandinavia in 2007.
YouGov was founded in May 2000 by Nadhim Zahawi and Stephen Shakespeare. Both worked for disgraced Conservative Party peer Lord Archer in his 1999 campaign to become London Mayor. Zahawi is now the organisation’s chief executive and Shakespeare the chief innovation officer (CIO).
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