Japanese restaurant chain YO!Sushi has responded to a call by Heathrow Airport to provide multi-channel experiences by giving passengers the option to pre-order their food online before arriving at the airport.
In 2012, Heathrow told retailers that if they wanted to win a contract at the newly-refurbished Terminal 2, they would have to respond to six key directions, including providing multi-channel experiences and customised services, with an emphasis on mobile interaction.
YO! Sushi has successfully responded to the challenge and won a place in one of the 67 outlets at Terminal 2. Each unit received an average of five proposals, surpassing the tender process for Terminal 5, Heathrow’s owner BAA said.
In the new restaurant, airline passengers will be able to pre-order their food online, and YO! Sushi will have their orders ready for takeaway as soon as they come through security.
For those eating in the restaurant, staff will use tablets to send orders directly to the kitchen.
The new restaurant will open at Terminal 2: The Queen’s Terminal in June 2014.