Urban Outfitters has selected TXT MAPLE LAKE to underpin its end-to-end retail planning across all regions, brands and channels.
The fashionable ‘lifestyle retailer’ sells women’s and men’s clothing, accessories and home furnishings in nearly 500 stores, e-commerce and wholesale channels under the Urban Outfitters, Anthropologie, Free People, Terrain and BHLDN brands globally.
It hopes that TXT’s solution will help manage all of its retail planning processes – including strategy, merchandise planning, store grading and assortment planning.
“The rapid international and multichannel growth we are experiencing creates new levels of complexity from a planning and assortment standpoint,” said Calvin Hollinger, chief administrative officer of Urban Outfitters.
“We need a solution to help us accurately plan inventory across our many product categories, channels and growing international business, then translate that demand into effective buying, merchandise and assortment plans.”
TXT’s other customers include the likes of Arcadia Group, Barneys New York, Levi Strauss, Louis Vuitton and Tesco.