Online sales in the UK grew 18 percent from last year to £9.3 billion - the highest monthly growth for 2015 so far.
The latest figures from the IMRG Capgemini e-Retail Sales Index revealed UK consumer confidence is increasing. The increase in digital sales from May to June was the highest since 2003, showing favourable pre-recession figures.
Clothes and travel retail flying
Online clothes sales increased 18 percent in June and the travel sector by 25 percent. While this could be dismissed as seasonal, the travel sector saw the third highest annual growth since the Index started monitoring the industry in December 2009.
Sales through smartphones and tablet devices increased by 57 percent, with smartphones taking most of the share.
The Index also revealed the growing disparity between omnichannel (online-only) and multichannel retailers (those with both an online and a physical presence). In June, growth for online-only sales reached just 13 percent year-on-year compared to 21 percent for multichannel retailers.
Steve Hewett, Head of Retail Customer Engagement and Loyalty, Capgemini Consulting, said: “I’m particularly interested to see the impact click and collect services have had on the performance of multichannel retailers compared to their online only counterparts.
"Capturing their customer’s delivery needs has helped build a stronger connection between retailer and consumer, which is ultimately being reflected at the cash register. It will be key for the online community to capitalise on the current consumer confidence and find a way to build the same level of connection.”
Tina Spooner, chief information officer, IMRG said: “During the first quarter of this year we were speculating as to whether online retail was entering a new phase of lower growth rates – with Q1 up just 7 percent on the same period in 2014. However, in Q2 sales growth has jumped up to 14% on that recorded in Q2 2014 – which is all the more interesting as this period included a highly uncertain general election.
"June brought the strongest performance of the year so far, no doubt buoyed by the consistent summer weather which also saw the highest growth for the clothing sector so far in 2015. It may be that the slowdown we recorded during Q1 was a blip caused by a number of factors and actually consumer confidence has risen sufficiently to keep online sales growth at this higher rate throughout the summer period and moving into peak.”
The IMRG Capgemini Index, which started in April 2000, tracks online sales across over 100 leading retailers.