Entering into a new competitive segment, especially one dominated by major players with well-staked out turf, requires a level of hyperbole, dramatic positioning and a differentiable product.
Cisco has certainly achieved all this and more in the first two years of shipment of its UCS product, and shows no signs of fatigue to date.
However, Cisco’s announcement this week that it is now part of Microsoft’s Fast Track Data Warehouse and Fast Track OLTP programme is a sign that UCS is also entering the mainstream of enterprise technology.
The Microsoft Fast Track programme, offering a set of reference architectures, system specification and sizing guides for both common usage scenarios for Microsoft SQL Server, is not new, nor is it in any way unique to Cisco. Fast Track includes Dell, HP, IBM and Bull.
The fact that Cisco will now get equal billing from Microsoft in this program is significant. It is the beginning of the transition from emerging fringe to mainstream, and an endorsement to anyone in the infrastructure business that Cisco is now appearing on the same stage as the major incumbents.
Will this represent a breakthrough revenue opportunity for Cisco? Probably not, since Microsoft will be careful not to play favourites and will certainly not risk alienating its major systems partners, but Cisco’s inclusion on this list is another incremental step in becoming a mainstream server supplier. Like the chicken soup that my grandmother used to offer, it can’t hurt.