A lot has changed in technology since my last blog, and it’s only been a year! In Mobile, as expected, Android is outselling iOS, Android apps outnumber iOS apps, people are far less amazed at the size of phablets, and tablets have got both bigger and smaller. Cloud vendors continue to grow as using the cloud becomes more acceptable - as demonstrated by the Dutch authorities allowing financial services companies to use Amazon. Big Data has arrived, and companies are implementing technologies to manage, secure, and turn this data into knowledge. Social sites and technologies are now a way of life for both personal and business users. Individually, these are having a huge impact, and, combined, they will change the world around us profoundly. Technology research company Gartner calls this combination of Cloud, Mobile, Social and Big Data, ‘The Nexus of Forces’.
However, I believe there are yet more forces at hand that will combine to fundamentally transform our lives into the digital era. I’ll be covering them in more detail in future blogs, but will briefly introduce them now.
One of these forces has been termed the ‘Internet of Things’, where everything from microwaves to mousetraps are being connected to the internet. We have hit price points where cost is no longer a barrier to technology, it’s only innovation and standards that are now holding us back. Within payments, innovation hasn’t been an issue, with the sector seeing lots of activity, not only in terms of technology, but also in terms of different types of payments, like Square and Pingit. However, the implementation of these solutions varies from country to country (for example, M-Pesa is huge in Africa), and there are different payment methods - such as person-to-person, or consumer-to-merchant. So, in this instance, standardisation has been the main stumbling block.
End-user development (software modification by non-professional developers) is another market undercurrent, and already there are great examples where programming is being eradicated by tooling. An example of tooling is the IFTTT (if this then that) service, which allows users to visually program triggers and actions. For example, you can create a ‘recipe’, so that if you post something on Facebook it gets tweeted, or if you upload an image on Instagram it gets posted on your Facebook. This enables users to build elaborate systems, leading to easier consumption of content from a variety of sources.
A third force is context-aware computing, in which situational and environmental information is used to anticipate immediate needs, and proactively offer enriched content, functions and experiences. Gartner forecasts that by 2015, context-aware computing will affect $96 billion of annual consumer spending worldwide.
There are also many other technologies that will have an impact, such as wearable computing, gamification and augmented reality. As a technologist and gadget lover I’ve never been so overwhelmed by technology, yet we are really only at the beginning of the journey. As with the dot-com boom, innovation and new business models will change existing value chains and exploit new user behaviours - potentially, of course, leading to the emergence of a new technology bubble.
In all of this there is good and bad news, especially when it comes to Christmas. Bad news: presents are going to get much more expensive; good news: presents are going to get much more exciting!