Steve Jobs departure doesn't change Apple's disregard for the enterprise

No other name in technology carries as much reverence as Steve Jobs. His departure as CEO of Apple, combined with HP investigating a spinoff of their PC division, has a lot of companies wondering what further changes are in store.A few...

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No other name in technology carries as much reverence as Steve Jobs. His departure as CEO of Apple, combined with HP investigating a spinoff of their PC division, has a lot of companies wondering what further changes are in store.

A few points:

A strong case can be made for multi-sourcing your enterprise PCs

Recent events highlight the risks that enterprises face, risks that will become more apparent in the next one or two years. Apple’s product roadmaps have already been planned for the next 15-18 months (depending on the product line), so I don’t expect to see any significant downside for Apple until this current period is past. But when Apple's current roadmap is refined under new leadership, we’ll start to see the effects on Apple’s enterprise strategy. 

In addition to this news, more uncertainty is created with HP's spinoff of their PC division, and Dell will show their hand in how they plan to move forward in the face of these developments.  The landscape in two to three years will be drastically different. Diversifying your PC suppliers via multi-sourcing can help mitigate that risk.

Pay attention to innovation

Tim Cook is an IBM and Compaq alumnus, known for his skill as an operational leader in the PC space. And yet, strong operational leadership is often at odds with visionary, innovative leadership. If the innovation stops or even slows there will be virtually no difference between an Apple computer and any other PC (assuming the status quo on adoption of OS and office productivity packages).

If this happens, Apple will be forced to downshift and compete in a PC space that has been commoditised for years. Though SVM professionals may rejoice in the potential price reductions, this will be at the expense of the innovation that has thrilled consumers. So be on the lookout for the groundbreaking customer experiences that were the hallmarks of Steve Jobs' tenure.

A leadership change doesn't fix lack of support for the enterprise

If you're looking to deploy or support Apple products in your environment, your support from Apple and channel partners haven’t changed (yet). This issue remains an area of enterprise opportunity for Apple or any other major large account reseller looking to provide after-sale parts and services.

Look for signs from management that they are committing themselves to enterprises, and Apple will become a more attractive business partner.


Posted by Clarence Villanueva