Sainsbury’s reports record online sales

Sainsbury’s has reported its best ever week of online trading, after processing 90,000 orders in the week leading up to Christmas.

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Sainsbury’s has reported its best ever week of online trading, after processing 90,000 orders in the week leading up to Christmas. The figure is 50% higher than the same week in 2006.

The numbers were recorded against the backdrop of better-than-expected overall figures posted by the supermarket giant in the 12 weeks to 29 December, with sales up 6% on the same period in 2006.

Justin King, chief executive at Sainsbury’s, said the company’s online sales growth had played an important role in strengthening company revenues.

“Sainsbury’s Online continued to deliver exceptional sales growth of over 40% throughout the quarter,” he said. “We now operate the service from an additional nine stores.”

An announcement is expected in April, when the retailer reports its full-year figures, that will show whether the supermarket group has achieved its planned £155m in cost savings for the 2007-08 financial year, with IT cost cutting central to achieving the target.

In May last year, the supermarket chain completed the insourcing of its IT operations, after cancelling a £1.7bn outsourcing deal with Accenture as part of its business recovery strategy.

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