Sainsbury’s has reported a growth of over 10 percent in online groceries sales, which has helped to maintain a small (2.5 percent) increase in total sales in the last quarter.
As previously reported, Sainsbury’s launched a new groceries online website in the quarter, which it said makes it easier for customers to navigate the site, and recommends items they may have forgotten, or not considered before.
The supermarket has also introduced an online delivery pass, which it said more than 10,000 customers have purchased. The pass allows customers to pay an upfront fee and then no delivery charges on online grocery orders for the next 12 months. There are different options available, for example, the £100 Anytime Delivery Pass gives customers one free delivery each day, seven days a week.
In addition, Sainsbury's recorded a new milestone for online groceries in the 14 weeks to 4 January 2014.
“On 22 December saw our strongest ever sales day, reaching over £5 million, with highest ever levels of customer service,” Sainsbury’s said in its third quarter trading statement.
The annual turnover from Sainsbury’s online grocery sales now stands are more than £1 billion.
However, it is set for greater competition in the online grocery space as Morrisons is set to launch its long-awaited service this month.