Mopria Alliance - transforming the mobile print experience

Mopria Alliance, is an initiative by leading hardcopy equipment and mobile device manufacturers to develop and promote standards for printing from mobile touch points such as smart phones and tablets. The founding members of Mopria Alliance are...

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Mopria Alliance, is an initiative by leading hardcopy equipment and mobile device manufacturers to develop and promote standards for printing from mobile touch points such as smart phones and tablets.

The founding members of Mopria Alliance are Canon, HP, Samsung and Xerox. The mobile print alliance aims to simplify the mobile print user experience from mobile touch points s and drive mobile print penetration.

The group's agenda includes steps to develop and promote mobile print standards, certify print solutions, and educate users. Other initiatives include embedding print in mobile apps, embedding print in the mobile OS, creating a standard print protocol and increased support for legacy devices, popularising and incorporating NFC (near field communication), and increased shipment of Wi-Fi enabled or Wi-Fi direct print devices.

Near field communication (NFC) is a set of standards for smart phones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches. By enabling NFC printing, users will find mobile printing a much easier user experience. NFC simplifies pairing of mobile device and printer and provides a secure convenient print workflow.

These initiatives will simplify the print experience and support print out of the box, eliminating app download along with minimal configuration. Figure shows the roadmap to implement common standards for Mopria Alliance.
Mopria Alliance Standards Roadmap.jpg

The benefits for end users includes simplified mobile print experience, embedded mobile print capability which precludes app download, business print solutions that work with BYOD environment and support for multiple connection workflows such as wireless networks peer to peer networks and NFC.

The benefits for new alliance members includes alliance tools, device certifications, broad compatibility of certified devices, consumer engagement and device usage driven by simplified mobile print user experience and unlocking of mobile print pages.

IDC welcomes this initiative by leading hardcopy equipment manufacturers to simplify and streamline user print experience from mobile touch points such as smart phones and tablets. Mobile print users will benefit from common standards, certified products and interoperability across the print ecosystem. The print industry has taken the challenge to align, drive common standards across mobile devices, printer devices and mobile OS systems to meet the rapidly growing market need for mobile printing.

Posted by Dinesh Srirangpatna

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