We had the chance to attend the opening day of MongoDBWorld in New York. The event, which was the company's first user conference, was very well attended, with about 2000 attendees and made the Sheraton Time Square in New York look to small a venue for the event.
Here are my top 3 takeaways from Day 1:
The data deluge is here - If anyone was doubting that there is a boom of unstructured data that enterprises need to deal with, then MongoDBWorld would have stopped them doubting the trend. The market is no longer in the R&D / trial phase where we have seen BigData and NoSQL interest even 2 years ago - but enterprises are building real, hands-on, value generating applications in this space now. The vendor and tool market has matured and there are more choices than ever to build your BigData applications.
When MongoDB CEO Max Schireson mentioned in passing that 90% of the relevant data for enterprises was created in the last two years only - there was no surprise or shock in the audience, but nothing than validation. After Schireson it was the turn of Cloudera CTO Mike Olson to share his view on the next 10 years of BigData, and no surprise - more data, mostly machine generated, is on his horizon. And it was intuitively clear that only machines will be able to help humans understand the deluge of BigData that is coming - no surprise if you are seeing the future from Olsen’s / Cloudera’s vantage point.
Next generation apps are NoSQL apps - With the background of the explosion of relevant unstructured data that business need to deal with, we had most of the relevant players to build next generation applications attending and exhibiting MongoDBWorld.. Not only were there quick an agile tool vendors like e.g. PentaHo and Logi Analytics, but also key PaaS vendors like IBM with BlueMix and RedHat with OpenShift. And even venerable Progress Software and an unlikely participant - if you take a 2 year perspective - like Terradata were there. Pretty much proof that vendors have realized that enterprises want and need to build BigData centric, next generation applications and MongoDB is one of the key database enabling this trend.
Opensource and IP / Services combo is very powerful - MongoDB is a great showcase for the successful trend of bringing together open source coupled with enterprise desired services and products. With many of the largest open source projects on the way - consider e.g. OpenStack - there can be no question anymore that the power of community development has over taken what single vendors can create on the product side with their very own R&D efforts. Instead of that, they focus on creating products that enrich the value of the open source products. MongoDB adding back up services for its database itself is a great example for adding key services / product that enterprises need and are ready to pay for. And a look at MongoDB adoption with 7M+ downloads, 150k+ Online Education Registrants, 500+ Technology and Services Partners, certainly proves the point empirically.
A conference that was planned (conservatively) for 800 attendees and then is bursting at the seams with almost 2000 is a proof point of a strong trend. Here it is the rise of the BigData use case for enterprises that are building applications or at least looking for tools in the space. We see this as a part of the bigger trend to the No Design Database era - where during the creation of these applications, no to little design dependencies in regards of potential insights need to be taken.
Moreover it is another proof point of the emergence of New York as a technology place that we have seen previously with e.g. Infor and ADP.
For MongoDB, now it is now impertaive to grow as fast as it can, with all the related challenges in finding scale and keeping quality. The big guys that stored transactional information (Oracle, IBM, Microsoft etc.) will find their way to attractive BigData offerings. Their strength will likely be to blend structured and unstructured data seamlessly, in a way that their existing ecosystem is able to leverage BigData with very little additional investment on the skill side. Until then it’s the time for vendors like MongoDB - and when the Big Guys enter the market - we will see how it goes…
Posted by Holger Mueller
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