Middle East companies launch video game development partnership

Two Middle Eastern companies announced a partnership today that would "introduce localised content" to Arabic-speaking regions.

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Two Middle Eastern companies announced a partnership today that would "introduce localised content" to Arabic-speaking regions.

Through the partnership, the Modern Electronics Company (MEC) and Rubicon would not only localise games, but also develop new games "that are both educational and entertaining, based on Arabic culture storyboards, for different gaming platforms." The localisation in this case extends to censorship of "extra-violent" games and games that contain anything otherwise objectionable to the region. Rubicon refers to this type of localisation as "Arabise and adapt."

Speaking to Gamerzines, Ghassan Ayoubi, executive director of Rubicon, said the process is not censoring. "[It]'s tailoring or customising it for the market," Ayoubi said. "It's not deviating from the game itself."

Ayoubi also told Gamerzine that some games could never be "Arabised and localised" for the region "because they would need reinventing."

MEC is a Saudi Arabian company that's the sole distributor of Sony consumer products (including games) in the country and Rubicon is a regional digital content production company. Check the original press release out here.

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