Mastercard is acquiring cloud-based analytics provider Applied Predictive Technologies (APT) for $600 million (£390 million). APT’s Test & Learn platform helps companies to tailor investments in their business.
The acquisition, said Mastercard, advances its agenda to deliver differentiated services to merchants, complementing its recent acquisition of 5One, a London-based retail consulting and analytics firm.
As part of the company's services portfolio, Applied Predictive Technologies will have access to Mastercard's analytics suite, consulting capabilities, marketing services and global footprint “that will expand its reach and value”, Mastercard said.
“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of Mastercard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with Mastercard’s analytics, will give our customers the advantage of enhanced and actionable decision making.”
With offices in Washington DC, San Francisco, London, Taipei, Tokyo and Sydney, Applied Predictive Technologies customers include Fortune 100 companies across a number of industries.
“Mastercard is uniquely positioned, with its corporate footprint and analytics expertise, to help us expand our business, working with even more clients around the globe and evolving our product capabilities,” said Anthony Bruce, CEO of Applied Predictive Technologies.
The acquisition is expected to be completed in the second quarter of 2015, said Mastercard.