Marks & Spencer is deploying a new product development system using solutions from PTC.
M&S will use the PTC Windchill FlexPLM system to manage product development for its general merchandise business across the enterprise, which includes more than 1,000 stores in over 40 countries.
The retailer recently unveiled plans for further international expansion, growing its food business and increasing its franchise operations. M&S is engaged in its GM4 Programme, a four-year systems transformation process within its general merchandise business.
As part of this programme, M&S said it will use the PTC technology to fulfil its enterprise PLM (product lifecycle management) requirements.
Paul Byfleet, director for EMEA retail, apparel, footwear and consumer business at PTC, said, “Marks & Spencer has recognised the need for transforming its PLM system and the value this will bring to the future growth, profitability and operations of the business.”
Last year, Marks & Spencer said it had created a "digital lab" in order to address the fast pace of technological change occuring in retail stores, and enabling a more agile development process.
The retailer said it was adopting a start-up style approach for prototyping and developing a range of e-commerce and in-store technologies, as well as developing digital marketing platforms for employees to use within the organisation.