Apple (NASDAQ:AAPL) has lost more than a third of its UK iPhone market share since June 2010. This astounding revelation comes in a survey that also shows Android continuing to grow faster than many predicted, and Symbian dwindling into irrelevance.
- On the one hand, perhaps the rumored cheaper iPhone 4s will arrest the decline.
- On The Other Hand, Android's brand seems stronger than one might imagine.
Plus, today's skateboarding duck: Madeon's live mashup of 39 songs in 3½ minutes...
Tony Smith buries the lede:
The latest figures come from Kantar, a self-styled "inspiration supplier." ... Symbian saw big market share dips across Europe. ... The UK is typical: Symbian's share fell from 32.7 per cent to 10.7 per cent [year-on-year]. ... Android's rise has been as big...with year-on-year growth rates in the mid-to-upper 30s. ... RIM [dropped] in most countries...but in the UK...its share...rose from 19.4 per cent to 22.3 per cent.
iOS was down pretty much across the board: its share fell from 30.6 per cent to 18.3 per cent in the UK. ... Android's success has come as it grabs the lion's share of new smartphone sales. ... So Apple isn't really losing sales - but it's not exactly gaining them at the same rate as its key competitors. ... Android and BlackBerry are doing well through the appeal of low prices.
Dave Neal notes a reason for Apple's stickiness:
Kantar Worldpane Comtech's global consumer insight director, Dominic Sunnebo [said] that many users are concerned about losing...apps they had paid for. ... "We are yet to see any real signs of consumers switching between Android and Apple. ... Apple and Android's customers are intensely loyal. ... One reason for this is the investment consumers make in...apps."
"In France for example...17% of iPhone owners download more than 10 apps each month. This investment is then lost if they want to choose a different OS."
Martin James notes some surprising conclusions:
[It] was interesting to see [the] comparison of reasons...users in the UK gave for their choice in phone and OS. ... For...iPhone owners, handset brand was three times more likely to influence their decision than for new Android owners. ... Multimedia capabilities was the biggest reason of all, and a bigger factor than any other single consideration. ...
Android ranked three times higher than iOS [for] cost of tariff, network operator, OS brand and cost of mobile phone. ... 13.7% of RIM users listed design as a key factor for signing up, versus iOS' 13.1%. It really does take all sorts.
And Adrian Kingsley-Hughes goes further:
OS brand score is a real eye-opener. It’s easy think of Apple’s iOS [at] the top spot in consumer’s hearts. It doesn’t, at least not in the UK. ... [T]he Android brand is a far stronger draw for consumers than iOS is.
People choose Android...because it’s easier to use, customers prefer the plans and...operators, they like the OS brand, and the handsets are cheaper.
Meanwhile, Marin Perez swimz upstream:
My two-year upgrade came up...from the original Motorola Droid and I decided that it was finally time to...become a part of iCrowd. ... I have an iPod touch, iPad and a MacBook Air and felt like it was finally time to compete that cycle with the phone. ... but what really put me over the top was iOS 5.
I could never get over the childish notification system that iPhone users had to put up with. ... I would go crazy if some dumb pop-up notification came up every few minutes to tell me I have a new Twitter mention. ... I’ve loaded up the latest iOS 5 beta on my Verizon iPhone 4 and have been quite happy with how the notification system works. ... Yes, it’s almost exactly like Android and that’s a good thing for me.
[But] I really miss how Android apps can easily and quickly tie in to other features of the phone like the camera. ... I’m also a big Google services user and really miss the deep integration with these on the phone.
Today's Skateboarding Duck...
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Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. His writing has previously won American Society of Business Publication Editors and Jesse H. Neal awards. A cross-functional IT geek since 1985, you can also read Richi's full profile and disclosure of his industry affiliations.