A plan to stop the scourge of SMS spam in India has come under criticism today. It's emerged that the Telecom Regulatory Authority of India has ruled that nobody may send more than 100 text messages per day.
- On the one hand, surely spammers are devious enough to get around that restriction.
- On The Other Hand, it turns out that there's more to the new rules -- not that you'd learn that by reading some blogs I could mention.
Plus, today's skateboarding duck: Heinz spelling disaster...
Aunty Beeb speaketh unto nation:
The ruling is expected to be a big relief for millions...who have to deal with dozens of unsolicited text messages every day.
Many people have complained that they feel harassed by calls and text messages...trying to sell everything from credit cards to real estate to "slim sauna belts for weight loss". ... India has the fastest growing mobile phone market in the world, with more than 700 million subscribers.
Josh Halliday has more:
The Indian telecoms regulator said the new rules...should end the...unsolicited text messages received...by Indians. ... The Telecom Regulatory Authority of India (Trai) has made several attempts to curb the burgeoning number of telemarketing firms who bombard mobile phone owners, but [the problem has] not been eradicated.
Emma Woollacott outlines some of the new rules:
Users will now be restricted to sending no more than 100 texts per SIM card per day...or 3,000 per month for post-paid connections. ... Dealers of telecoms service providers will be allowed to exceed the limit, as will e-ticketing agencies, directory services and social networks.
[T]elemarketers will be required to register...before they can send out any commercial messages at all and are barred from sending messages between 9.00pm and 9.00am.
The unlikely-named R. Jai Krishna Dhanya Ann Thoppil has more:
India's telecommunications regulator...is planning to impose a INR0.05 charge on each commercial text message beginning Oct. 15...in a bid to control the increasing number of unwanted commercial text messages.
And Aayush Arya adds:
[People] can opt...out of all telemarketing communications or choose to opt in to one or more...categories.
Those found in violation...will find themselves on the receiving end of heavy fines and may even end up being barred from the...networks. Consumers [can] report any unsolicited calls they receive...through the number 1909.
But Graham Cluley waxes cynical:
Will the new regulations make a noticable dent on the torrent of SMS spam hitting Indian mobile phone users?.
One thing is certain - sending bulk text messages is becoming cheaper and cheaper, and is more likely to be read...than an unsolicited email message. [So] there will be people who will be keen to bend the rules and continue to send spam.
Today's Skateboarding Duck...
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Richi Jennings is an independent analyst/consultant, specializing in blogging, email, and security. His writing has previously won American Society of Business Publication Editors and Jesse H. Neal awards. A cross-functional IT geek since 1985, you can also read Richi's full profile and disclosure of his industry affiliations.