Identify your current state as a starting point for a new communications strategy

Defining a best-practice communications strategy requires establishing a planning starting point. To do this, SVM professionals need to undertake a comprehensive audit of the company's communications current operational state that includes...

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Defining a best-practice communications strategy requires establishing a planning starting point.

To do this, SVM professionals need to undertake a comprehensive audit of the company's communications current operational state that includes compiling use-cases by different business divisions, determining the more popular alternative procurement models and identifying specific as well as general vendor management responsibility and processes.

Key to a successful audit is obtaining wide business buy-in, which can be achieved by a combination of obtaining a mandate or official endorsement from the IT executive steering committee that includes key business leaders, and asking business operations executives for input and feedback starting with at least two major divisions and then socialising an opinion and concerns about communications technology input across all the major businesses.

As a next step, SVM and the IT strategy planning team need to actively solicit feedback and additional data that will be used to develop the future-state communications technology vision. In this way, and specifically when the business stakeholders who've participated see their ideas and concerns reflected in the strategy planning documents, momentum will build for interest and readiness by the businesses to move forward faster to flesh out, finalise and execute a new strategy.


By Brownlee Thomas