Google launches CRM tool

A customer relationship management (CRM) tool designed to work with Google Apps is out of beta testing and available to the public, the makers of the product announced.

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A customer relationship management (CRM) tool designed to work with Google Apps is out of beta testing and available to the public, the makers of the product announced.

CRM for Google, made by Etelos, is an attempt to integrate the functionality of a full-scale CRM system with the user interfaces of both Google Apps and Google personalised home pages, the vendor says. The beta version was released in late February, just after Google unveiled the enterprise version of Google Apps, a set of communication and collaboration tools.

Etelos says more than 1,500 businesses requested beta accounts. The version released today includes a marketing tool kit, contact management with customisable contact forms, task management, call scheduling and sales prospect tracking. There are also add-on modules such as blog publishing, an e-commerce catalogue management and podcasting.

There are three price levels. The personal edition is free; the professional edition allowing multiple users to share tasks and projects is $12 (£6) per user per month; and the enterprise edition giving users the ability to customise the application and select what type of data storage environment they will use costs $40 (£20) per user per month.

Etelos is also in beta testing with a product called The Outlook Thing, which integrates Outlook contacts with CRM based on the Google home page or Google Apps.

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