If you believe everything you read in Wikipedia, the rather nebulous term Web 2.0 refers to: “A perceived second generation of web-based services…. that emphasize online collaboration and sharing among users.”
And according to a recent Forrester report, many CIOs are turning to these technologies such as blogs, wikis and podcasts in an attempt to keep their organisations competitive.
The first toe in water for companies is often to roll out blogs, according to our sister publication CIO. In other cases, Forrester argues the old IT bugbear of fear uncertainty and doubt (FUD) is pressurising IT executives into the unchartered Web 2.0 waters
So is Web 2.0 just another wave of hype by marketers or is it really making a difference to your organisation?
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