Online auction site eBay is preparing to fight a £31 million fine for allowing the sale of Louis Vuitton Malletier and Christian Dior Couture counterfeit goods on its website.
The ruling was issued in Paris on 30 June by the Tribunal de Commerce. According to a statement from LVMH – the luxury goods maker behind the brands - the French court ruled eBay was guilty of "gross misconduct and detrimental breach", saying it was negligent when it did not take the necessary steps to prevent the sale of the counterfeit goods.
LVMH said the court also ruled that eBay was guilty of illegally selling perfume manufactured by Christian Dior, Guerlain, Givenchy and Kenzo, which can only be sold through an agreed upon network of distributors.
The court ordered eBay to pay $25.8m to Louis Vuitton Malletier, $30m to Christian Dior, and $5m to the perfume companies, LVMH said.
"This verdict represents an important step in the protection of brands and designs against parasitic practices," LVMH said. "The court brings an important contribution to the protection of creative works which make up an important part of our national heritage and generate many jobs in France."
In its response to the ruling, eBay said it quickly takes down auctions for counterfeits goods that appear on its site. The company said it spends $20m annually and has 2,000 employees who work on identifying and removing counterfeit property from its site.
"But today's ruling is not about our fight against counterfeit; today's ruling is about an attempt by LVMH to protect uncompetitive commercial practices at the expense of consumer choice and the livelihood of law-abiding sellers," eBay said. "We believe that this ruling represents a loss not only for us but for consumers and small businesses selling online, therefore we will appeal."
eBay said the ruling was an attempt to restrict consumer choice in France through an anti-competitive business practice.
The court ordered eBay to post the ruling on its French and US sites. eBay said it had not done so and did not know when it would be posted.
Earlier this month, another French court ordered eBay to pay $4,700 to Hermes for selling fake Hermes handbags, according to Forbes.