Daily Mail & General Trust has revealed that it will not charge readers for general news content online.
However, the publisher said it would charge for mobile access and for access to “niche” web content.
“Our website does not threaten our paper, it protects it,” said Martin Clarke, publisher of Mail Digital. “Mail readers who also use our website buy twice as many copies of the paper.”
He also said that MailOnline “is now big enough to make the advertising model pay,” and that while a pay-wall might make a little money, MailOnline “will make a lot”.
Clarke added that staying free would allow the group to expand its news brand internationally, as well as promote the group’s paid-for products and services.
DMGT’s stance directly opposes that of News International, which revealed in March that readers wanting to access The Times and the Sunday Times websites will have to pay from June.