Could it be Exastorage?

Oracle has promised to announce a “game-changing” new technology for datacenterdata centre storage, on Monday the 31st January 2011. While a new product announcement isn’t surprising in itself, it’s interesting to see that...

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Oracle has promised to announce a “game-changing” new technology for datacenterdata centre storage, on Monday the 31st January 2011. While a new product announcement isn’t surprising in itself, it’s interesting to see that it is gearing up to corner yet another area of the storage market.

Since no-one can be sure what the announcement from VP of hardware development Jim Cates, will entail, it has taken on a certain air of mystery. But a clue might be found in Jim’s history, as he started his career as a systems engineer at StorageTek…

That’s the same storage company that Sun acquired in 2005, and consequently the same Sun Oracle acquired in 2010. Until recently, Jim was the VP of tape development at Oracle, and speculatively this could mean something big for storage.

An excerpt of the event page looks as follows:

Don’t Miss This Big—and Fast, Powerful, and Scalable—Storage Announcement

Oracle is taking a dramatic leap in storage technology with an exciting enterprise storage product announcement. We can’t tell you just how much this will improve your datacenterdata centre until the big event. But we can say it means:

  • Much lower costs—per terabyte of capacity and floor space consumption

  • Dramatically higher performance—let’s just say the old benchmarks just got older

  • Greater capacity—in a much smaller footprint

  • Greater capability—optimized for archive and data protection

So what?

There are a few interesting facts surrounding this ‘game-changing announcement’ the first is that it comes at a time when HP, IBM and Dell are all making acquisitions in the storage market. This acquisition trend is something that was predicted by many analysts, including Rocela, and signifies that the global requirement for storage is growing exponentially.

Secondly, Oracle’s announcement could also mean that it is in fact feeling pressure as competitors start to make their mark on the storage landscape.

Last but not least it’s also worth pointing out is the repeated use of the following terms on the event website:

  1. space consumption
  2. smaller footprint; and
  3. greater - not that we’d expect anything less from Cates or Oracle

What does this mean for the storage market?

It could mean one of two things, innovation or domination. Other vendors will either have to innovate to keep up or risk being dominated by Oracle.

One thing is sure, if your business counts on storage performance, needs a smaller storage footprint and is looking to save cost this could be an announcement to keep an eye on.

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